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Marketing Papers | Wharton Faculty Research | University of ... Marketing Papers. Wharton's Marketing professors - the largest, most cited, and most published marketing faculty in the world - specialize in translating their state-of-the-art research into practical tools that managers can use to make better decisions. Snack-food giant Frito-Lay, for example, needed to know if the billions it spent each year on... Advertising Effectiveness - Decision Analyst
PAPER-1 BASIC PRINCIPLES OF ADVERTISING AND PUBLIC RELATION LESSON 1- Advertising Definition, Classification, Growth & Development LESSON 2- Basic Model and process of advertising, Motivational & Persuasional
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